Practical advice on proposals, pricing, and winning more clients. Written by people who've actually sent a few thousand of them.
Most freelancers either follow up too aggressively or not at all. Here's the exact timing, templates, and psychology behind proposal follow-ups that close — and when to walk away.
Read articleScope creep doesn't start with unreasonable clients — it starts with vague proposals. Learn how to prevent scope creep before it begins and handle it when it happens.
Read articleA statement of work is the document that separates professional freelancers from amateurs. Here's exactly what to include, what to leave out, and a section-by-section breakdown.
Read article"Too expensive" rarely means what you think it means. Here's how to decode the real objection, reframe value, and respond without dropping your price.
Read articleProposals, contracts, and statements of work serve completely different purposes — but most freelancers blur them together. Here's when you need each and what goes where.
Read articleEvery sales professional has felt the sting of a lost deal. We analyzed over 1,000 failed proposals to uncover the critical mistakes that derail deals — and the clear path to fixing them.
Read articleMost consulting proposals get skimmed for 90 seconds. Here's what clients actually look at first (hint: it's not your executive summary), and the 5-section structure that closes at 40%+.
Read articleMost freelancers know proposals take time. Few have calculated what that time actually costs them. When you run the numbers — factoring in win rates, context switching, and opportunity cost — the answer is uncomfortable.
Read articleAI can do 10 hours of work in 10 minutes. If your business model is built on selling time, you're in a race to the bottom. Here's how to switch to value-based pricing — and why your clients will thank you.
Read articleHourly, project-based, retainer, value-based — every pricing model has trade-offs. Here's how to pick the right one for your business and present it in proposals without flinching.
Read articleYou've downloaded a dozen proposal templates. Used none of them. Here's one that's actually practical — with real examples for every section and the thinking behind each one.
Read articleYou don't need an enterprise proposal platform. But you do need something better than Google Docs. Here's an honest comparison of the three main options — with real pricing and who each one is actually built for.
Read articleYou're including scope and pricing — great. But are you including an expiration date? A next-steps section? Here are the 10 elements that separate proposals that close from proposals that get ghosted.
Read articleThe data is clear: proposals sent same-day close at nearly double the rate. Here's a step-by-step workflow for getting a professional proposal out the door within 60 minutes of hanging up.
Read articleYou don't need employees to look like a real business. Here's how solo consultants and freelancers build a professional brand — from proposals to invoices — without hiring anyone.
Read articleYou sent the proposal. Heard nothing. Followed up. Still nothing. Before you blame the client, let's look at the six most common reasons proposals get ghosted — and the fixes that actually work.
Read articleThe fastest way to create a business document isn't typing — it's talking. How voice-first workflows are changing the way freelancers, consultants, and founders get things done.
Read articleRecord what you'd say, get a send-ready proposal.
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